Wednesday, January 10, 2007

6 Billion Souls


SIX Billion People in this World…
SIX Billion Souls

But sometimes all you need is...
ONE


LIFE is a SALE

The past week, I was just thinking about of couple of different scenarios, be it when my neighbor was talking to her 8 year old kid or when I was attending a leadership management program in a shitty resort in thane. It occurred to me that all the things we do and all the situations we go through can be defined in terms of a sale.

Maybe I pen it in these terms because I am in a marketing function and I come across these words day in and day out, but when you do actually think about it life turns out to be a SALE.

Say for example a hard core sale process:

You are a salesman and you go to a person to sell a product. Suppose it is a huge commodity. So when you are actually pitching in the sale what you do is talk bout the product and the good things bout it and so on. Whether the sale is made to the customer or whether he denies you, a SALE is made.

Either HE buys your concept of the product and takes the product, or you buy his concept of why he doesn’t need the product. In any case the sale is made. The difference lies in a person winning or loosing, (if you can say that) is who closes the SALE. The one who closes the sale wins.


I was talking to bout **neighbor who was talking to her 8 year old kid** this aint no sale process but here also you can define what happened as a sale.

The mother wanted her kid to go do his home work, and like any other normal kid he dint wanna. So the mom sold her concept of how terrible things are gonna be for him if he dint do what she told him to. The kid bought this concept and went on to do his homework. The sale was made. The Kid bought it.

But when the father was around and he wanted the boy to stop playing and eat his food, the kid started cribbing and crying. The father let go. The sale was made. The father bought the kids concept of why he dint wanna eat the food. The kid sold his concept of not eating the food in the best way he knows and the old man backed off.

U talk to a friend, he tells you what to do and you do it, he makes a sale. You don’t do it and he agrees to what you put across as your disagreement, you make a sale.

When you just hang with friends or when you share a smoke with your colleagues where in you end up in friendly humorous banter, there is always a battle of wits. You buy their crap of a joke or you bowl them over by yours. A Sale is made.

You attend an interview. You talk to the guys on the other end of the table. You try to sell your services in a manner which you think is right for them. In the limited given frame of time (be 10 minutes or an hour), they try to put you in the frame which they have in their mind. They think you are good enough. You make a SALE. Then all of you sit down to bargain your Salary ….. Or package….. Or renumeration, you ask for XXX $ & they give you XXX – 10 $ you agree, they make a sale, you bargain and make it XXX – 5 $ you make a sale.



Cases like these where certain specific acts happen can be confined to a sale very easily.
But the trick is how to define it when you going about doing what you generally do with 100’s of people around with whom you don’t have a particular connection. 90 % of the time in your day, (whether you are working or not) when you are out talking to different people, you hear loads of things like what people did or what they are gonna do, maybe sometimes advices, etc. the catch lies in places where you agree and still don’t do it, or where you hear something like an story, or an incident you agree on the face but really don’t buy it and just shrug it off. Then the elementary question in terms of sale chips in as to whether a SALE was made or NOT.

I think a sale was made. You dint buy what he/she said or did or the advice which he/she gave you (typically when a boss advices you. All you do is nod and shrug it off and don’t think bout it) cause you really don’t connect in any way so you don’t think it is worth it. You don’t buy what the other person sold and you never tried selling what you thought was wrong. A sale is made in such cases also.

WHY? Well the other person giving all the crap, which you choose to listen but not agree, has made a sale because you never put a word against it. You agreed. So he made a SALE. Maybe it’s just a virtual sale but he thinks in his mind that it is done.

Like right now when I’m writing this I am making a sale. If you are agreeing, you bought it. If you are nodding, you bought it.

One can question if a virtual sale, when the seller thinks you have bought it when you have actually ignored it, is an actual sale or not. But then I would say in such a case LIFE made a sale. You certainly dint because you dint tell him that he was wrong. He has a false opinion that he has made a sale, which would in due time bite him in the ass. i am talking of the law of avarages. what is done today will have consequences. Meaning then life would teach him the hard way. In such a case Life Closes the sale and a SALE is made.

So LIFE IS A SALE.